"...covers the entire
range of topics that make for the
stuff of a Wharton-styled education."
—CIO
Insight101
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Success in
business—and in business
school—calls for a broad
knowledge base and the ability
to turn it into action. This
accessible book provides a
thorough grounding in the
principles most essential to the
study and practice of business,
from corporate organization to
maintaining customer
satisfaction. Lessons include:
• key elements of organizational
philosophy, structure, culture,
and behavior
• ways to grow a business in new
and existing markets
• why fast-growing companies may
be chronically short on cash
• how to manage and interpret
data when weighing a decision
• how to run a meeting most
effectively
• how social and environmental
responsibility can be good for
business
101 Things I Learned® in
Business School will
appeal to students seeking
traction in a demanding
curriculum, to self-made
entrepreneurs looking to improve
their business practices, and to
seasoned professionals seeking a
refresher on core principles.
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About the Author |
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Michael
W. Preis teaches at the
University of Illinois and has been
president and consultant in numerous
businesses. He holds a Ph.D in
Marketing from George Washington
University and an MBA from Harvard.
His expertise includes sales
performance, industrial marketing,
retail dynamics, and organizational
strategy.
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