101 Things I Learned® Books for the sophisticated beginner
in Advertising School from Three Rivers Press, an imprint of Crown/Penguin Random House
HOME CONTACT


The advertising industry is fast-paced and confusing,

...and so is advertising school. This installment in the 101 Things I Learned series is for the student lost in a sea of jargon, data, and creative dead-ends. 101 illustrated lessons offer clear, thoughtful insights into consumer psychology, media, audience targeting, and design. 101 Things I Learned in Advertising School will appeal as well to seasoned professionals seeking new ways to craft an ad campaign and to small business owners looking for ways to increase awareness of their brand.


Available April 2018 at your local bookstore
and wherever books are sold
Purchase
                                          at Amazon Purchase at
Amazon
Purchase at Barnes & Noble Purchase at
Barnes & Noble
Purchase at IndieBound Purchase at
IndieBound



 About the Author
Tracy Arrington is the Director of Consumer Insights and Media at a full-service advertising agency in Austin, Texas. She has developed advertising and media campaigns for many of the world's leading brands, including AT&T, Bank of America, BMW, Dell, DreamWorks, MasterCard, Nike, Sylvania, Taco Bell, and Wal-Mart. She teaches at the University of Texas at Austin.




Click on image for PDF page samples


Click on the covers below for more information and to see inside
the 101 Things I Learned books









101 Things I Learned in Urban Design School
101TIL
Home
Advertising
School
Architecture
School
Business
School
Culinary
School
Engineering
School
Fashion
School
Film
School
Law
School
Urban Design
School

 
   

"101 Things I Learned" is a U.S. Registered Trademark, No. 3,978,593
Copyright © by Matthew Frederick. All U.S. and international rights reserved.