The
advertising industry is fast-paced and
confusing...
...and so is advertising school. This
installment in the 101 Things I
Learned® series is for the student
lost in a sea of jargon, data, and
creative dead-ends. 101 illustrated
lessons offer succinct, thoughtful
insights into consumer psychology,
media, audience targeting, creativity,
and design, illuminating a range of
provocative questions: Why is half of
advertising bound to fail? Why should
a mug in an ad be displayed with its
handle to the right? How did the ban
on cigarette advertising create more
smokers? Why do people fall for
propaganda? When doesn’t sex sell?
Written by an experienced advertising
executive and instructor, 101
Things I Learned® in Advertising
School is sure to appeal to
students, to seasoned professionals
seeking new ways to craft an ad
campaign, and to small-business owners
looking to increase awareness of their
brand.
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About the Author |
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Tracy
Arrington is the Director of
Consumer Insights and Media at a
full-service advertising agency in
Austin, Texas. She has developed
advertising and media campaigns for
many of the world's leading brands,
including AT&T, Bank of America,
BMW, Dell, DreamWorks, MasterCard,
Nike, Sylvania, Taco Bell, and
Wal-Mart. She teaches at the
University of Texas at Austin.
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