101 Things I Learned®
Books for the sophisticated beginner

"Books like this are brief tutorials in the art of seeing, a skill useful in every aspect of life on the planet."

—Susan Salter Reynolds,The Los Angeles Times
on 101 Things I Learned in Architecture School

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UPDATE April 15, 2016
Our search for author candidates for 101 Things I Learned in Advertising School and 101 Things I Learned in Urban Design School has closed.  More author searches will be announced soon! 


See the entire line of 101 Things I Learned books. Click on the covers for more information and to see inside.











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"101 Things I Learned" is a U.S. Registered Trademark, No. 3,978,593. Copyright © by Matthew Frederick. All U.S. and international rights reserved.